But non-premium members can certainly still benefit from the plethora of data provided by the watch and the occasional free session. Fitbit's $9.99 Premium service, which you get a six-month free trial of when purchasing a Sense watch, is a big part of the overall experience. Overall, Fitbit's accompanying smartphone app is straightforward and easy to use. Fitbit offers some customization, but doesn't support the level of personalization you'd get with the Apple Watch's complications. Luckily, there are many free options that allow users to pick from a huge range of digital and analog faces. The watch holds up to five watch faces in an app on the device, and to add more you must use the Fitbit app on your phone. Press it once to illuminate the screen, double press it for shortcuts, and long press it for either Amazon Alexa or Google Assistant. The watch has one haptic-only button on the side that acts as a home button and felt intuitive to use. The AMOLED display is bright and vibrant, and the always-on display also makes it easy to glance at my wrist to check the time, even in direct sunlight. The watch comes in a 40 millimeter square-shaped aluminum watch case with a silicone strap, which is easy to put on and adjust. The Fitbit Sense isn't exactly a high fashion accessory, but it's comfortable enough and has a nice, crisp screen. If you're not concerned with taking an ECG from your wrist or getting an understanding of how your body reacts to stress, it's hard to recommend the Sense over the Versa 3. However, other Fitbit models like the $229.95 Versa 3 also offer many of the same features for less money. The Sense can also monitor your blood oxygen levels (SpO2) and take an electrocardiogram (ECG), features that are starting to become standard on premium health watches from Apple, Fitbit, and Samsung.įitbit's high-end smartwatch succeeds at giving users an incredibly detailed look at their fitness, health, and sleep. What makes the Fitbit Sense unique is its ability to sense your body's reaction to stress, a capability that rivals like the Apple Watch lack. But it's now priced at $299.95, making it Fitbit's most expensive - and most sophisticated - smartwatch. The Fitbit Sense was originally released in September at $330. Health and fitness has always been at the core of Fitbit's products, and the company is taking that one step further with the Fitbit Sense.
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